The Kano model in a nutshell

First rule of a Kano study

Gathering features

Designing your Kano survey

Administering your Kano survey

Analysing the results of your Kano study

The different applications of the Kano model

Evolving customer attitudes

The business case for the Kano method

kano-in-product-process

genesis-and-evolution-of-the-kano-model

alternative-kano-methods

kano-model-critique

My proposed wordings for categories and answers

appendix-i-answer-labels

appendix-ii-bibliography