# The complete guide to the Kano model The Kano model is a popular and proven method often used by product managers and designers to make informed decisions about product and service development. It is one of the few decision-making methods that incorporates the voice of the customer. This guide is both for newcomers and for people who already have experience with the Kano method. Its goal is to help you get the best results out of your Kano studies and create better products and services. {% hint style="info" %} This is still a work in progress. Suggestions, questions and criticisms are very welcome. Send them over to . There's also a (very irregular) [newsletter](https://kanomodel.substack.com/). {% endhint %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://kano-model.proofofthepudding.be/master.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.