The complete guide to the Kano model

The Kano model is a popular and proven method often used by product managers and designers to make informed decisions about product and service development. It is one of the few decision-making methods that incorporates the voice of the customer.

This guide is both for newcomers and for people who already have experience with the Kano method. Its goal is to help you get the best results out of your Kano studies and create better products and services.

This is still a work in progress. Suggestions, questions and criticisms are very welcome. Send them over to [e-mail]. There's also a (very irregular) newsletter.