The complete guide to the Kano model

The complete guide to the Kano model
Why I wrote this guide
A short note on terms used
The value of the Kano model
The Kano model in a nutshell
Step-by-step guide to a Kano study
Applying your Kano study results
History of the Kano model
Appendices
- appendix-i-answer-labels
- appendix-ii-bibliography
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- Preface

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Applying your Kano study results

Organisational benefits

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Product requirements are better understood. The product criteria

Internally: process

To facilitate product roadmap definition

To align all internal stakeholders and not have to go back on earlier decisions

To objectively document decisions

Validate hypotheses that came up during discovery

Resource allocation

mittal 2001

Externally: business

Make products more competitive by focusing on customer value (and reducing costs)

Increase customer satisfaction leading to more loyal users

Differentiate in the market

Chen 2020:

Lee 1997

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Internally: process
To facilitate product roadmap definition
To align all internal stakeholders and not have to go back on earlier decisions
To objectively document decisions
Validate hypotheses that came up during discovery
Resource allocation
Externally: business
Make products more competitive by focusing on customer value (and reducing costs)
Increase customer satisfaction leading to more loyal users
Differentiate in the market