# Organisational benefits

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Product requirements are better understood. The product criteria 

>

![](https://lh5.googleusercontent.com/7A-B89e6bmqJ7d2GuLkoNRhXraSP-cxFlEDjKHduQpLeEjjsQDzys6FrIEbSyiNNovzA2n4vzovqRerE70YK2BcaP3PV8EPCn0YT_Ev-MePAWONRBDI8VH_J_aH3_YY8L52lFGiY)

## Internally: process

![Materla 2018](/files/-Md6LQbOQWIHGejwAW52)

##

### To facilitate product roadmap definition

### To align all internal stakeholders and not have to go back on earlier decisions

### To objectively document decisions

### Validate hypotheses that came up during discovery

### Resource allocation

mittal 2001

![](/files/-MdR94oL7_ZkKSFYDzQX)

![](/files/-MdR9EE_gpvRqNolE_YV)

## Externally: business

###

### Make products more competitive by focusing on customer value (and reducing costs)

### Increase customer satisfaction leading to more loyal users

### Differentiate in the market

Chen 2020:

![](https://lh6.googleusercontent.com/KaIy_i4k2CVhfxhQHMwCK1HRgEVKb1kKZGtIJFu-NVXppWcqTzUoFgs1CR4Q9uSnVqjgfBE_UrBcW-odLmDQ24-BbQHVKi8uPjQ8U4teOQF1i3_NYe2hJtHHgboArJR8QXlCZbqM)

Lee 1997

![](https://lh3.googleusercontent.com/4_3L08tpioEkNVhRYSCEYoaIGv2EkRdQVobsmBlyvXxxo8EvfVA7ZCLN3VK8lsnLHK2ZlNMPKSgnHxTcV0D7kgeH7quYotsPmlGblSTwT5z2Axk6SUB0udIorX5FOJ-lRB5fnI1k)

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