Genesis of the Kano model

Why and how Noriaki Kano created his theory and method

This section is not ready yet

Frustration

The two-factor theory

comes from quality management,

Also mention that quality management used to be seen as the discipline of finding stuff that doesn't work and resolving problems while Kano looked at what could attract customers.

but immediately also published in marketing journals (Hartmann and Lebherz 2016)

Something about the model's validity? Does Martensen and Grönholdt 2017 have something on that?